Good Italian food is an important pillar for the Peroni content worldwide, and also a passion of their stylish consumers. The challenge of this project was to create something that was food related, appealing and press-worthy at the same time.
With that in mind, Peroni Risotteria was born: a premium pop-up risotto restaurant featuring the Italian Michelin-starred Costardi Bros.
Peroni Risotteria was a one-night-only event in Amsterdam, with a 5-course risotto menu, live music by Bordello A Parigi and, of course, a lot of Peroni drinks.
Role: Graphic Design ◦ Motion Design
Video:
The Risotteria had limited capacity, so for socials we created a teaser video announcing the idea and inviting people to join Peroni in this exclusive experience.
The event:
The event took place at the Hangar Amsterdam, which was transformed for a day. From the venue's windows to menu cards, we designed all the elements to make a complete Risotteria experience for the all the guests.
The cans:
Serving risotto on a can is the Costardi Brother's signature, so we also designed exclusive cans for the event.
Serving risotto on a can is the Costardi Brother's signature, so we also designed exclusive cans for the event.
